OUR WORKSHOPS

In addition to the TrendActors Online Program, the following workshops can also be booked for your own marketing or in-house online events. Contact us for more information and we are open to discuss any specific requirements.

Create the perfect company: let’s start backcasting

Competences for change and transformation

Strategic Impact of services in a new age

i - Creating a succesful organization brain

Marketing – The extraverted nerd

The value of Blockchain in my business

Virtual Reality / Augmented Reality

Social Selling ++

Online Workshop 

The B2B buyers behavior has changed:
·      92% of the B2B buyer is doing online research before they buy.
·      75% of the B2B buyer is using social media to validate the company and product.
·      57% of the customer journey is done without involvement of a sales.
 
It’s important that everyone in the organization is aware and change their approach towards the buyers to educate and engage with them in a right way.
 
This workshop helps you and your organization to expand your network with 40%, create more opportunities with 30% and increase your revenue with 20%.
The entire social selling process is explained at this workshop. You’ll get answers on how to manage the social selling process. You’ll learn how to; build your brand, find the buyer, engage with the buyer, educate the buyer, etc.
 
After this live session you’ll have a good impression of how to maximize sales with the use of social selling.
 
After this live session you’ll be invited to join on-line 6 webinars:
 
Webinar 1: Social selling toolbox & social media profiles
Webinar 2: Be seen as an expert - build up personal brand
Webinar 3: Content creation & curation
Webinar 4: The B2B online customer journey
Webinar 5: Generate leads & make connection
Webinar 6: Sales Navigator basics - social listening
 
Attention will also be paid on how you can convert these social selling skills into a daily routine. A workshop that can’t be missed by anyone in the organization who is in contact with customers.

Delivery Method Online | 6 webinars | Personal Profile Scan | Book the social selling
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration  4 hours Live webinar + 6 webinars
Price € 299,-/ participant 

Create the perfect company: let’s start backcasting

Let's build the perfect company!

What do we solve: Uncertainty about the strategy to be pursued, due to digital printing and technological trends.

What do we do: We take a look at the ideal future of your company.

What are the takeaways:Inspiration for opportunities, threat awareness, tools for the future.

Target group: Anny organization that wants to get a grip in a VUCA world

Peter Ros, professional keynote speaker and author of the bestseller Waror

Delivery Method Online & Offline session
Date On request
Location Live, t.b.d.
Language Dutch (English when requested)
Duration 3.5 hours
Price

€ 50 per participant (Live workshop costs € 500 per person)

The Future of Government

When governments want to make a positive impact on society they need to collaborate with citizens, companies and colleagues across the border. During this workshop we will show you how successful governments in the 21st Century set and reach their goals, how they collaborate with citizens and companies and which (leadership) skills are needed to actually create sustainable results.
 
Together we will answer the following questions:

·      What should government’s role in society be?
·      How can government empower citizens, companies and public servants to drive change?
·      What is the role of citizens and companies in the government of the future?
·      What goals should government be pursuing and how should success be measured?
 
After following this workshop you will be able to develop a State of the Art strategy and action plan for your organization, either being a government, institution, a citizen movement or company that interacts with government(s).
 
In the end we all have a role to play in the elevation of society and improve the quality of our lives together. So don’t hold back and come create the future with us!

Delivery Method Online | Offlie | Onsite
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration 8 hours
Price Please contact us at info@trendactors.com

Experience Internet of Things: Understand – Act - Deliver

 This workshop will explain Internet of Things (ioT) and let you think, challenge and reflect on the possibilities of IoT. This workshop will provide you the guidelines for a successful implementation.
 
Understand
What is the relation between IoT, Digital Twin, Data and AI? How will IoT impact/change your business? How will your Eco System change? The Impact on channel, business model, services and your organization?
 
Act
Development: Make, Buy, Ally? Smart agile teams? Selecting your talent? Partner model? Organization model? Who should lead?
 
Deliver
Agile Delivery? Outside-IN? Go to market? Google Launch method? Success criteria and expectations?
 
When is this workshop interesting for you?
·      You want to understand the business impact of IoT.
·      You have tried to implement IoT, but it failed (many do).
·      You recognize that the customer demand is changing and can’t give the right response.
·      You want to accelerate fast.
You want to build & extend your vision on digitalization.

Delivery Method Online & Offline session
Date T.b.d.
Location T.b.d.
Language Dutch (English when requested)
Duration 8 hours
Price Please contact us at info@trendactors.com

Disrupting your value chain with Virtual Reality and Augmented Reality

 The speed of innovation in Augmented Reality and Virtual Reality (AR/VR) is moving fast. AR/VRoffers every business a countless number of new possibilities. The application in the field of AR/VR in companies will increase. Every industry, company is expected to use AR/VR soon. If you want to discover what impact AR/VR could make on your business, then you should not miss this workshop
 
TrendActor, Jos Westerkamp will facilitate a unique AR/VR workshop. This workshop will explain:
·      Augmented Reality (AR) and Virtual Reality (VR).
·      Where AR/VR can make a real impact in business.
·      How to Improve the customer journey with the use of AR/VR.
·      How AR/VR can support the internal organization.
·      How to improve operational excellence with the use of AR/VR.
 
With this workshop receive the knowledge, exercises and practical VR & AR experiences to apply VR/AR within your organization. Many VR/AR reference cases will be shared to inspire and learn. You’ll be challenged to explore the possibilities in your business.
 
This workshop will be used to work out the AR/VR plan in more detail with the purpose to build an AR/VR plan in your business that makes an impact. Topics like building the business justification, what are the critical success factors, what capabilities are needed, etc. will all be covered.
 
When is this workshop interesting for you?
·      You want to understand the business benefit and impact of Virtual and Augmented Reality.
·      You have tried to implement VR/AR, but it failed.
·      You recognize the business benefits of VR/AR but do not know where to start.
·      You want to accelerate fast with VR/AR.

Delivery Method Online or Offline session
Date T.b.d.
Location T.b.d.
Language Dutch (English when requested)
Duration 8 hours
Price Please contact us at info@trendactors.com

Digital Transformation

Innovation is happening in a fast pace.  Organization have to adapt and transform their business to satisfy the customer and meet customer requirements.
 
TrendActor, Rogier Smit and domain expert in managing digital transformations has created a workshop that will help you in today’s challenges to become and stay customer fit.
 
Rogier will explain how to manage the digital transformation. He will share best practices and lessons learned. With a small team of people, you will explore and choose the most important challenge your organization currently faces in sustaining customer relations.
 
After scanning latest trends and technologies in the market, you will be able to create several solutions. After participating this workshop, you will be able to build sustainable, long term solutions for your organization to meet evolving customer expectations. With all the creative work we do together, at the end of the workshop you have a definite winner to bring back home and implement. 

Delivery Methode Online
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration 4 hours
Price Please contact us at info@trendactors.com

Competences for change and transformation

 Innovations happen in a fast pace. Nowadays organizations have to adapt and change faster than ever before to stay successful. Technology is available to create all kind of new products, services, business models, effective business process, etc. Research and today business of many companies points out that most transformations do not succeed successfully.
 
When you really want to make change possible in an effective manner in your organization, we advise you to participate this workshop.
 
TrendActor, Guy janssens has developed a workshop that will help organizations to manage change effectively. This workshop you will learn about strategies, tools to install change in your organization and to create more effectiveness and how to prevent disruption.
 
Elements of this workshop:
·     Changing mind-sets
·     Changing culture
·     Transformational Leadership
·     Team-effectiveness
 
After following this workshop, Guy and his team will develop, in collaboration with you, a transformational project to prepare your organization for the challenges.
 
During the workshop you will be given the knowledge and numerous tools and experiences to actually apply within your organization, during the transformational project.  A workshop that can give your organization a boost.

Delivery Method Onnline & Offline
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration 8 hours
Price Please contact us at info@trendactors.com

Strategic Impact of Service in a New Age

New technologies are used to speed up processes and to automate. This has direct impact in the way organizations engage with their customers and the results they want to achieve. Wouldn’t it be great if you could proactively engage with your customers and provide instant, spot on, consistent information to service them first time right? We all know this impacts why customers stay longer and buy more.
 
This workshop will guide you in the definition of “your future of service” and what is required to achieve this from a people, process, content and technological perspective. It helps you to decide what you can do tomorrow to become a successful and result driven service minded organization. 
 
The decision making and lessons learned based on true experiences will inspire you to decide what should be your next step.
 
This workshop guides you through the process to get you started: 
1.     Insights in future perspective: purpose and definition
2.     Organizational impact: new jobs, team and people
3.     Content: conversational dialogues, micro content and digital communication
4.     Technical enablers: speech intelligence, chatbots, apps, websites, knowledge bases
 
The end result: a pragmatic step approach to get you going!

Delivery Method Online & Offline
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration 8 hours
Price Please contact us at info@trendactors.com

Artificial Intelligence – Creating a successful organization brain

The possibilities with Artificial Intelligence have increased enormously in recent years. With AI, organizations are able to solve narrow problems. Sometimes problems that we were not always aware of.
 
If you want to discover the possibilities that AI can offer your organization and customers, you should not miss this workshop. This workshop we will explain what AI is and how you can apply AI into your business.
 
TrendActors, has developed a workshop to apply AI as part of your business strategy. During this workshop you’ll be challenged how AI could solve problems and create better:
·     Solutions and services for your customers
·     (Effective) internal business processes
·     Support for employees in the organization
 
After finding new AI opportunities in your organization this workshop will advise you in the process of building an AI implementation plan. The following topics will be covered:
·     Multi-disciplinary team
·     Re-skilling your organization
·     AI Transparency
·     Business Ethics and Security

Several use cases and references will be shared during this workshop. Every modern business leader should join this workshop. After this workshop you’ll be able to understand the impact and importance of Artificial Intelligence in your business.  This workshop can be gamechanger and give your organization a head start!

Delivery Method Online & Offline
Date T.b.d.
Location T.b.d.
Language Dutch & English
Duration 8 hours
Price Please contact us at info@trendactors.com

Sales 2021

Innovation is happening in a fast pace. Digital transformation provides organizations many new opportunities in delivering new services – new solutions – new business models.  A commercial (digital) transformation is required to anticipate on the changing behavior of the B2B buyer.
 
In this workshop, TrendActor, Wessel Berkman helps organization to stay commercially successful. You’ll receive answers on:

• What are the latest technological online and offline developments you should know and embrace to be commercially successful?
• What is the right to exist of your organization?
• Where is your organization now in terms of structure and culture elements?
• What can your team do tomorrow to make a difference?
• What is the best route for improvement? What can you do yourself and where do you need support?
• What does the business case look like: How are we going to exceed the intended ambition / objectives?
 
When is this workshop interesting for you? 
• You have a good plan and still want to find the next limit.
• You are uncertain about your current plan and are looking for sharpening the commercial plan.
• You see a lot of untapped potential but have not fully taken it in for years.
• You have finished doing incoherent things and you really want to go for it.
• You want to become or remain the leader your sector.

Delivery Method Online & Offline
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration 8 hours
Price Please contact us at info@trendactors.com

Marketing – The extraverted nerd

The workshop will have a focus on the shift that is happening in marketing. At this workshop the following 4 trends in marketing will be covered.
 
Big Story: Today's marketer must strengthen his story with data and be able to sell in the right way, internally and externally. He must be more than the creative, right-brain marketer. Marketing is art and science. That is why that analytical side is so important.
 
Big Intelligence: Marketing is a subtle balancing act: we must combine online with offline, old with new marketing tactics, creative analytical thinking.
 
Big Relevance: Customers expect innovative ideas that are relevant to their specific problems and that can deliver measurable results. As a marketer, how can you be relevant to the customer today, and how does that relevance translate into the various steps of the process and how do you design that customer journey?
 
Big Relations: Value is created in relationships, networks, co-innovation, sharing, ecosystems. It comes down to being and staying valuable. Relationships transcend self-interest. The goal is to create more value together and to remain of value to each other. This is a network of relationships that each add value to the network.
 
Big Team: The modern marketer is expected more than ever to be able to combine hard skills with soft skills. Hard skills to realize things, soft skills to achieve a kind of cross-pollination, necessary to have a 360 ° view of the customer. While the technical and analytical side of marketing is gaining more importance, the importance of soft skills is also growing. An optimal combination of hard and soft skills ensures more competition between companies in the search for the right talent.

The flow of the workshop:  At this workshop insights and knowledge will be shared about above pillars. After that cases and examples will be discussed that will help you to apply the knowledge in your business.

Delivery Method Online & Offline
Date T.b.d.
Location T.b.d.
Language Dutch (English when requested)
Duration 8 hours
Price Please contact us at info@trendactors.com

The value of Blockchain in my business

 This workshop will explain Blockchain. During this workshop you will be inspired, challenged and explore the possibilities and value add of Blockchain in your business.
 
TrendActor, Peter Mols, has developed a compelling workshop where:
·      The impact of blockchain technology in business will be explained.
·      The added value of blockchain is illustrated with use of real-life business cases.
·      Blockchain use cases in your environment are identified
 
During this workshop you will be given the knowledge, exercises and practical blockchain experiences to progress blockchain in your environment.
 
Blockchain technology in business, blockchain cases, user and organization challenges are closely highlighted. Everything with the purpose to understand where to start and to make bottom line impact.
 
When is this workshop interesting for you?
·      You want to understand the business benefit and impact of blockchain.
·      You have tried to implement blockchain, but it failed (many do).
·      You recognize the business benefits of blockchain but do not know where to start.
You want to accelerate fast.

Delivery Method Online & Offline
Date T.b.d.
Location T.b.d.
Language Dutch (English on request)
Duration 8 hours
Price Please contact us at info@trendactors.com

Robotics for Future Presidents

 “In 30 years, a robot will likely be on the cover of the best CEO. Machines will do what human beings are incapable of doing. Machines will partner and cooperate with humans, rather than become mankind’s biggest enemy.”
Quote: Jack Ma, Founder Alibaba
 
Today there are an endless number of things to discover about Robotics. Companies and business leaders need to become aware of the trends in Robotics and how these trends can be applied in today business.
 
At this one day, workshop - masterclass “Robotics for Future Presidents”, TrendActor and Domain Expert, Arthur de Crook will explain the trends, developments in Robotics and how these can be applied in your business.
 
Arthur will cover the following topics at the masterclass:
·      The industrial robot is waking up
·      Out in the real world
·      Drivers to invest in robotics
·      Intelligent systems
·      Swarming
·      Robots for people, as robots become really smart
·      Co-existing with robots
·      Social economic and environmental impact
·      The good, the bad, the autonomous
 
Arthur will challenge you on how Robotics can play a role and become relevant in your business. He will share best practices and lessons learned to initiate new ideas and get them applied in your business.

Delivery Method Online & Offline session
Date T.b.d.
Location T.b.d.
Language Dutch (English when requested)
Duration 8 hours
Price Please contact us at info@trendactors.com

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