Every contact you have with current or potential customers must reinforce your brand. You want to remind people of what you want them to remember about your brand and the business it represents. But that’s only half the story.
Even the biggest brands out there are relying more and more on the personal brands of influencers through ‘influencer marketing.
You can do this too. Playing the long game and building your personal brand always plays out.
Leave the quick sale and trying to convert customers on the first interaction.
Focus on branding and creating an experience.
Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding.
In his talk, Coen will show you how to combine building a brand for your business and combine it with your personal brand.
Where do the two intersect and what are the long-term benefits.
After the talk you will at least walk away with:
- How to beat the competition through branding
- Why personal branding is key to long term success
- How to act like a media company
- Actionable personal branding strategies.
Service automation // Artificial Intelligence // Digitalisering // Digital Transformation // Future of Work
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